Inspired by strong women who don’t follow a prescribed pattern for life, the brand is on a quest to initiate its own social mission, set to endorse several key women in order to celebrate female empowerment, compliment feminine strength and inspire self-worth. The mission serves as a daily reminder for women to stay strong, bold and bright, in the hopes that they will find the same spirit when they wear Yvan Tufenkjian Fine Jewellery.