Bez Ambar is the most important diamond jewelry designer of our time. During the past 30 years, he has revolutionized the industry by inventing two new cuts of diamonds and creating new ways to set them. His Quadrillion, a square shape with the brilliance of a round diamond, was the original princess cut stone. Bez invented invisible setting to take advantage of the clean edges of his new diamond and was also the first designer to perfect micro-pavé setting. His newest diamond cut, the Blaze, is further proof of his genius.